About Us

Finally Loving Yourself.

Finally loving yourself has so much meaning. Most often you will see F.L.Y. representing first love yourself, but as we live our lives, so many things influence how we see ourselves.

The Founder of Black F.L.Y. came up with the concept of this brand based on her finally becoming who she wants to be with no regard to what anyone else thinks. It is also based on her heritage of being an American of Color with African descent.

Finally loving yourself means letting go of everything that you are and becoming everything YOU see in yourself. Finally letting go of societal norms and perceptions. Finally being able to think for yourself. Make decisions for yourself.

Black F.L.Y. - Finally Loving Yourself.